In Aotearoa New Zealand, alcohol is present in many sports environments, even around children. This might be in the form of alcohol sponsorship and advertising, heavy drinking at clubs or games, or alcohol consumed by the team or spectators. However, sometimes this goes too far and many clubs are now looking into education programs to support their young people and sportspeople to make informed choices about alcohol consumption. For these clubs, the best use of time and money is to engage with education programs that are considered best-practice and evidence-based, and not funded by the alcohol industry.
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