"Young people across the globe live in environments characterised by aggressive and ubiquitous efforts encouraging them to initiate drinking and to drink heavily” (Marc Danzon, Regional Director of WHO, 2001)
More information on "Advertising & Sponsorship" can be found on our community action tool website ActionPoint
On this page: Books, Briefing Papers, Fact Sheets, Documents, Presentations, Submissions, Websites, Ministerial Forum on Alcohol and Sponsorship, Other info on the Ministerial Forum on Alcohol and Sponsorship
Highly recommended: “Youth drinking cultures in a digital world: Alcohol, social media and cultures of intoxication”. Edited by Antonia Lyons, Tim McCreanor, Ian Goodwin, and Helen Moewaka Barnes. Click here for more info
2005 -Alcohol Marketing Update
2003 - The Advertising of Alcohol: In Support of Increased Restrictions
Dec 2020 - Analysis of complaints made to the Advertising Standards Authority Code for Advertising and Promotion of Alcohol: 2017-2020
Jun 2019 - An exploratory audit of off-licence compliance with the Auckland Council Signage Bylaw: Albert-Eden Local Board
Jun 2019 - An exploratory audit of off-licence compliance with the Auckland Council Signage Bylaw: Otara-Papatoetoe Local Board
2019 - Signage at bottle stores: Albert-Eden Local Board
2019 - Signage at bottle stores: Ōtara-Papatoetoe Local Board
2009-Information Sheet: Alcohol and Advertising
2006 - Alcohol Marketing- Key Issues
March 2013 : THE PERILS OF ALCOHOL MARKETING - Alcohol Action NZ Annual Conference
Presentations:
Video 1 : Introductory Comments - Dr Geoff Robinson, Alcohol Action NZ
Video 2 : Alcohol Harms - Prof. Jennie Connor, University of Otago
Video 3: Responsible Alcohol Marketing: A Public Health Oxymoron? - Prof. Janet Hoek, University of Otago
Video 4: Where Would Alcohol Companies Be Without Alcohol Marketing? - Prof. Sally Casswell, Massey University
Video 5 : Alcohol Advertising And Sponsorship, Young People Need A Sporting Chance - Dr Kerry O'Brien, Monash University (Australia)
Video 6: The Culture Of Intoxication: Young Adults, Social Networking And Alcohol Marketing - Assoc Prof. Antonia Lyons, Massey University
2020 - Submission to the Advertising Standards Authority on the Influencers: Making it clear that ads are ads consultation
2019 - ASA review of the Code for Advertising and Promotion of Alcohol
2019 - ASA review of the Code for Advertising and Promotion of Alcohol
2003 -Liquor Advertising Review
New website http://www.drinkingcultures.info/ on the impact of social media on drinking. A must visit! Drinking Cultures: Researching people, social technologies (e.g. mobile phones, Facebook) and drinking cultures in Aotearoa NZ.
The report from the Ministerial Forum on Alcohol Advertising and Sponsorship was released on Wednesday 17th December 2014. The Forum has made 14 recommendations focussed on restricting the exposure of minors to alcohol advertising and sponsorship. The 14 recommendations are:
Reducing Youth Exposure through Sponsorship
- Ban alcohol sponsorship of all streamed and broadcast sports
- Ban alcohol sponsorship of sports (long-term)
- Ban alcohol sponsorship (naming rights) at all venues
- Ban alcohol sponsorship of cultural and music events where 10% or more of participants and audiences are younger than 18
- Introduce a sponsorship replacement funding programme
- Introduce a targeted programme to reduce reliance on alcohol sponsorship funding
Reducing Youth Exposure through Advertising
- Ban alcohol advertising during streamed and broadcast sporting events
- Ban alcohol advertising where 10% or more of the audience is younger than 18
- Further restrict the hours for alcohol advertising on broadcast media
- Continue to offset remaining alcohol advertising by funding positive messaging across all media
- Introduce additional restrictions on external advertising on licensed venues and outlets
Strengthening the current system of co-regulation
- Establish an independent authority to monitor and initiate complaints about alcohol advertising and sponsorship
- Establish a mechanism to identify and act on serious or persistent breaches of advertising standards
- Establish a multi-stakeholder committee to periodically review and assess Advertising Standards Complaints Board decisions and pre-vetted advertising.
You can view the Minister’s media release here: http://www.beehive.govt.nz/release/alcohol-forum-report-released
You can view the Forum’s full report here: http://www.health.govt.nz/publication/ministerial-forum-alcohol-advertising
You can view Alcohol Healthwatch’s media release here: : Alcohol Advertising and Sponsorship Forum commended for common sense
You can view Alcohol Action NZ media releases here: Government appears deeply ambivalent about alcohol marketing recommendations
Ministerial alcohol forum recommendations: a big step in the right direction
The government has signalled that there is more consultation to come and there will be no changes to the current systems before June 2015.
Alcohol Healthwatch developed a number of tools for the review on alcohol advertising and sponsorship:
You can view the Minister’s media release here http://www.beehive.govt.nz/release/alcohol-forum-report-released
You can view the Forum’s full report here: http://www.health.govt.nz/publication/ministerial-forum-alcohol-advertising
You can view Alcohol Healthwatch’s media release here: : Alcohol Advertising and Sponsorship Forum commended for common sense
You can view Alcohol Action NZ media releases here: Government appears deeply ambivalent about alcohol marketing recommendations
Ministerial alcohol forum recommendations: a big step in the right direction
The government has signalled that there is more consultation to come and there will be no changes to the current systems before June 2015.
More on the Liquor Advertising Review