"Young people across the globe live in environments characterised by aggressive and ubiquitous efforts encouraging them to initiate drinking and to drink heavily”   (Marc Danzon, Regional Director of WHO, 2001)

 

Resources

Books

Highly recommend purchase of this edited book “Youth drinking cultures in a digital world: Alcohol, social media and cultures of intoxication”. Edited by Antonia Lyons, Tim McCreanor, Ian Goodwin, and Helen Moewaka Barnes.

https://www.routledge.com/Youth-Drinking-Cultures-in-a-Digital-World-Alcohol-Social-Media-and-Cultures/Lyons-McCreanor-Goodwin-Moewaka-Barnes/p/book/9781138959040

Briefing Papers

Fact Sheets

Presentations

March 2013 : THE PERILS OF ALCOHOL MARKETING - Alcohol Action NZ Annual Conference

Presentations: 
Video 1 : Introductory Comments - Dr Geoff Robinson, Alcohol Action NZ
Video 2 : Alcohol Harms - Prof. Jennie Connor, University of Otago
Video 3: Responsible Alcohol Marketing: A Public Health Oxymoron? - Prof. Janet Hoek, University of Otago
Video 4: Where Would Alcohol Companies Be Without Alcohol Marketing? - Prof. Sally Casswell, Massey University
Video 5 : Alcohol Advertising And Sponsorship, Young People Need A Sporting Chance - Dr Kerry O'Brien, Monash University (Australia)
Video 6: The Culture Of Intoxication: Young Adults, Social Networking And Alcohol Marketing - Assoc Prof. Antonia Lyons, Massey University

Submissions

Websites

New website http://www.drinkingcultures.info/ on the impact of social media on drinking. A must visit!  Drinking Cultures: Researching people, social technologies (e.g. mobile phones, Facebook) and drinking cultures in Aotearoa NZ.

Ministerial Forum on Alcohol Advertising and Sponsorship

The report from the Ministerial Forum on Alcohol Advertising and Sponsorship was released on Wednesday 17th December 2014. The Forum has made 14 recommendations focussed on restricting the exposure of minors to alcohol advertising and sponsorship. The 14 recommendations are:

Reducing Youth Exposure through Sponsorship

  1. Ban alcohol sponsorship of all streamed and broadcast sports
  2. Ban alcohol sponsorship of sports (long-term)
  3. Ban alcohol sponsorship (naming rights) at all venues
  4. Ban alcohol sponsorship of cultural and music events where 10% or more of participants and audiences are younger than 18
  5. Introduce a sponsorship replacement funding programme
  6. Introduce a targeted programme to reduce reliance on alcohol sponsorship funding

Reducing Youth Exposure through Advertising

  1. Ban alcohol advertising during streamed and broadcast sporting events
  2. Ban alcohol advertising where 10% or more of the audience is younger than 18
  3. Further restrict the hours for alcohol advertising on broadcast media
  4. Continue to offset remaining alcohol advertising by funding positive messaging across all media
  5. Introduce additional restrictions on external advertising on licensed venues and outlets

Strengthening the current system of co-regulation

  1. Establish an independent authority to monitor and initiate complaints about alcohol advertising and sponsorship
  2. Establish a mechanism to identify and act on serious or persistent breaches of advertising standards
  3. Establish a multi-stakeholder committee to periodically review and assess Advertising Standards Complaints Board decisions and pre-vetted advertising.

You can view the Minister’s media release here: http://www.beehive.govt.nz/release/alcohol-forum-report-released 
You can view the Forum’s full report here: http://www.health.govt.nz/publication/ministerial-forum-alcohol-advertising 

You can view Alcohol Healthwatch’s media release here: : Alcohol Advertising and Sponsorship Forum commended for common sense

You can view Alcohol Action NZ media releases here: Government appears deeply ambivalent about alcohol marketing recommendations 
Ministerial alcohol forum recommendations: a big step in the right direction  

The government has signalled that there is more consultation to come and there will be no changes to the current systems before June 2015.

Alcohol Healthwatch developed a number of tools for the review on alcohol advertising and sponsorship:

Other info on the Ministerial Forum on Alcohol Advertising and Sponsorship

 You can view the Minister’s media release here: http://www.beehive.govt.nz/release/alcohol-forum-report-released 

You can view the Forum’s full report here: http://www.health.govt.nz/publication/ministerial-forum-alcohol-advertising

You can view Alcohol Healthwatch’s media release here: : Alcohol Advertising and Sponsorship Forum commended for common sense

You can view Alcohol Action NZ media releases here: Government appears deeply ambivalent about alcohol marketing recommendations 
Ministerial alcohol forum recommendations: a big step in the right direction  

The government has signalled that there is more consultation to come and there will be no changes to the current systems before June 2015.

More on the Liquor Advertising Review